The #1 Air Purifier in the World's Largest Air Purifier Market.
Air quality is the topic of the decade, and India is at the absolute start of the demand J-curve.JB is an incredible range of HEPA 13 Air Purifiers going after the lion's share of a ₹7,000+ AOV category which is woefully underserved currently.
Launching July 2026.
JB stands for Just the Best.
If Kirkland by Costco built hardware for India, this is the rigour, focus, standards, and positioning they'd maintain.
